There comes a time where our client T-Mobile wanted a refresh in their signage promotions across the venues they partner with. AEG (Anschutz Entertainment Group) and Live Nation are some of these entertainment partners, and in 2025, they wanted a new look and feel for their promotional signage for their T-Mobile brand.
I was tasked with creating two similar looks of the same family for AEG entertainment venues and Live Nation Venues. Both entities have their own style of language in copy to be considered, and one pertains to more large venues, versus smaller clubs and theaters. As you’ll see one version has a core photo image that represents the lively atmosphere of an outdoor space such as a festival, while the other represents people dancing and have fun in a smaller enclosed setting (a club or theater space).
After several rounds, T-Mobile signed off and was pleased with this final look, as it felt clean and embodied their refreshed branding, and was able to get the message across, without too much on one page. These signs were then reformatted in scale and orientation (large and small) and used in both physical and digital spaces across nearly 100+ venues.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC