For T-Mobile’s activation at the 2025 PGA Championship, I helped with the design execution for the charging station wraps and branded battery packs featured in Club Magenta, as well as on the PGA course grounds. These touch points were designed to seamlessly integrate into the space, providing guests with a practical amenity while maintaining a strong, elevated brand presence. The charging stations consisted of both small, medium, and large ChargeFuze units, where they were placed accordingly for T-Mobile’s Club Magenta and T-Mobile For Business, which correlates more to their hospitality experience.

The visual direction leaned into a more refined, textural approach inspired by the sport itself. To bring dimension to otherwise flat surfaces, I chose a subtle gold golf ball inspired texture that added depth and sophistication without overpowering the design. This detail helped the charging assets feel intentional and premium, aligning with the prestige of the championship and the tone of the environment.

With a focus on balance between form and function, the final designs prioritized clean layouts, clear usability, and a polished aesthetic suited for a high-traffic hospitality setting. The charging stations enhanced the overall guest experience while reinforcing T-Mobile’s thoughtful integration into the 2025 PGA Championship.

Tools Used: Adobe Illustrator CC

Signage tends to play a key role at each event T-Mobile activates in. For the 2025 PGA Championship, I assisted in the design creation of tabletop vinyls, stanchions, and small-format tabletop signage used throughout Club Magenta. These elements played a key role in guiding guests through the space while subtly reinforcing T-Mobile’s presence in a way that aligned with PGA outdoor signage standards.

The design approach prioritized simplicity and clarity, utilizing a clean white base and restrained typography to ensure the signage felt polished, unobtrusive, and easy to read in an outdoor environment. By adhering to PGA guidelines (specifically no distracting visuals and/or colors used outside of the activation), the visuals integrated seamlessly into the championship setting while still maintaining a consistent T-Mobile look and feel.

With a focus on legibility, hierarchy, and consistency across touch points, the tabletop and stanchion signage supported smooth navigation and an elevated guest experience. These understated yet intentional design moments helped create a cohesive environment within Club Magenta, balancing functionality with a refined, championship-level aesthetic. Take a look here at some of the signage, and how T-Mobile members coming though the space got to scan and learn more about their benefits!

Tools Used: Adobe Illustrator CC

T-Mobile was in full swing to have a solid presence at the 2025 PGA Championship. I was responsible for designing large talent posters featuring T-Mobile sponsored golf athletes, created specifically for display within Club Magenta. These graphics served as prominent visual anchors within the space, celebrating the athletes while reinforcing T-Mobile’s partnership with PGA and its commitment to the sport.

The design approach considered a premium, elevated aesthetic, with nuances of T-Mobile’s brand presence, but most importantly highlighting each athlete with their approved imagery and incorporating their most notable achievements. I wanted to make sure the composition and typography felt clean and intentional to ensure the posters made a strong impact within the space, while remaining cohesive with the overall Club Magenta look and feel.

The goal was to create a visually striking yet refined showcase that honored the athletes, highlighting their accolades and enhanced the guest experience inside Club Magenta. Through thoughtful design and graphical component placement, the talent posters helped bring the partnership to life and added to the celebratory golf atmosphere of T-Mobile’s activation at the 2025 PGA Championship.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

As part of any other T-Mobile activation I’ve worked on, signage plays an important role. With the F1® Las Vegas Grand Prix, I was tasked with working on the graphic creation + visual approach for not only small scale way-finding signage, but also larger branded environmental signage throughout the activation space. This included tabletop and stanchion signage to guide guests at a more intimate scale (through menus, disclaimers, programming, promo reminders, etc.), as well as larger wall graphics featuring bold T-Mobile x F1® messaging that lived within high-visibility areas.

Pulling together previously provided textures to create an enticing composition,, the visual approach leaned into dynamic movement and high contrast. Transparent window railings were treated with magenta-toned graphics that felt lightweight yet impactful, allowing Club Magenta to shine through alongside the track energy, while still anchoring the space in T-Mobile branding. Our main staircase that led to the upper level of the space was transformed with graphic applications that carried guests through the environment, while neon racing streak motifs and large-scale window railing signage reinforced a sense of motion and momentum throughout the venue.

The goal was to create a system that was both highly functional and visually immersive; clearly guiding guests while amplifying the excitement of race weekend through additional branded moments. Through a cohesive and high-energy visual language, the signage enhanced navigation, elevated the branded environment, showcased prominent T-Mobile messaging, and contributed to a seamless, memorable experience at Club Magenta for the F1® Las Vegas Grand Prix.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

For T-Mobile’s Club Magenta Silent Disco experience, I assisted in creating a small but thoughtful design for the wireless headphones used for this additional member experience. The primary focus was ensuring strong proportions and placement of their T-Badge logo, maximizing visibility while maintaining a polished, balanced look on a compact surface.

To elevate the design and connect it to the surrounding spatial environment, I incorporated the carbon fiber textures to ensure cohesiveness to the other graphical elements and signage within Club Magenta. Though minimal in scale, the attention to proportion, material treatment, and clarity ensured the headphones felt intentional, premium, and fully aligned with the Club Magenta experience.

Tools Used: Adobe Illustrator CC

Autograph cards tend to make a great keepsake for fans. For the Las Vegas Grand Prix, I was tasked to design custom autograph cards for a McLaren F1® driver, Land Norris, who is also sponsored by T-Mobile. The goal was to meet at a balance between collectibility and brand presence to ensure the cards felt special to fans while clearly aligning with both the driver’s identity and T-Mobile’s visual language for their branding around the weekend.

The design focused on a clean layout, with bold hierarchy, and thoughtful use of branding, allowing the driver’s signature to take center stage without competing with key visual elements. Attention to proportion, typography, and finishes helped elevate the cards from a simple handout to a keepsake, reinforcing the partnership and creating a memorable touchpoint for fans. This made for a premium fan-facing takeaway during the Las Vegas Grand Prix weekend.

Tools Used: Adobe Illustrator CC

For T-Mobile’s partnership with the Las Vegas Grand Prix, I assisted in the copy and design of the look and feel of these charging stations positioned across the race grounds and within Club Magenta. These stations functioned as both an essential amenity and a branded moment, giving guests a place to recharge their devices while staying connected to the high-energy atmosphere of the race. 

My focus was on ensuring the physical wraps and digital screen designs felt cohesive, elevated, and aligned with the F1® energy, premium racing aesthetic of the event. The charging stations included both small, medium, and large ChargeFuze units, with assets such as carbon fiber textures and imagery provided by T-Mobile’s internal design team.

The design approach balanced clarity and usability with a bold, on-brand visual language, while also keeping screens intuitive and easy to navigate in a dynamic, high-traffic environment while still delivering personality and impact. Through thoughtful consideration of layout, messaging, and placement, the charging stations became more than a utility, reinforcing T-Mobile’s presence and helping fans stay powered throughout the race weekend.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

I assisted in shaping the look and feel of brand ambassador uniforms worn throughout the activation. With both visibility and wearability in mind, I contributed through ideation around styling (type of clothing pieces), color, and graphic placement to ensure the uniforms stood out in a busy festival environment while still feeling authentic to Watershed’s country-forward identity.

I considered where the client prefers to have their T-Badge logo (typically on the shirt pocket), scale, and overall balance so the uniform felt intentional, cohesive, and instantly recognizable. The final designs blended function with personality, and integration of Watershed’s fun IP graphical elements, empowering ambassadors to feel confident and on-brand while serving as approachable, moving extensions of the Watershed experience.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

Sometimes simple can go a long way, or in this case make a big splash! I supported in the visual creative development of a redneck-themed waterpark activation for T-Mobile’s partnership with Watershed in 2025. This activation has been a fan favorite in the past, and it was a space where festival goers got the chance to take a break from the heat and have some waterslide fun. I focused on icon placement decisions and the creation of a simple name lockup, called the T-Mobile Redneck Waterpark, for the overall arch. The objective was to establish a visual presence that felt fun, approachable, and aligned with the festival’s country-forward atmosphere.

I had made mockups to use in order to test placements in context, allowing for thoughtful adjustments that balanced personality with functionality. The resulting system provided a cohesive branding framework that supported the activation without overwhelming it, helping the waterpark feel intentionally designed and seamlessly integrated into the overall Watershed experience.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

To elevate the photo-op experience within the T-Mobile space at Watershed, we added some props for people to take pictures with. I assisted in creating custom guitar decals used as props during the activation. Working from a simple cowboy illustration from Watershed’s IP, I refined the design and thoughtfully considered sizing, placement, and composition to determine where the festival’s logo lockup could live naturally on the guitars. The goal was to ensure the props felt cohesive, on-brand, and visually engaging in photos.

The final decals balanced a playful, western-inspired aesthetic with clarity and intention, ensuring they translated well on camera in a high-energy festival environment. Even as a supporting detail, the guitar decals added personality and polish to the photo op, only reinforcing the overall Watershed experience through creative attention to every touchpoint. Even Logan Crosby, who came through T-Mobile’s Club Magenta wanted to take one home!

Tools Used: Adobe Illustrator CC

To support T-Mobile members throughout the Watershed festival weekend, I assisted in designing the look and feel of charging stations placed across the festival grounds and within Club Magenta. These stations served as both a functional resource and a branded touchpoint, allowing guests to recharge their phones while staying fully immersed in the experience. My focus was on ensuring the physical wrap of these stations and their digital screens felt cohesive, inviting, and aligned with the overall festival aesthetic. The types of chargers include a small and larger size from ChargeFuze, along with Pods as shown in the imagery here.

The design balanced clarity and usability with a fun, on-brand visual approach, keeping screens easy to navigate in a fast-paced environment while still infusing personality. By thoughtfully considering layout, messaging, and placement, the charging stations became more than a utility; they reinforced the T-Mobile presence and helped keep the festival energy going all weekend long.

Tools Used: Adobe Illustrator CC

For T-Mobile’s partnership with Watershed  (a country music festival at the Gorge Amphitheatre in Washington), one of the assignments tasked to me was to develop a template style look and feel for way finding signage throughout the activation space, and surrounding signage touch points that took over larger areas of the space. I drew visual inspiration from the festival’s country roots and western aesthetic that felt natural within the scenic landscape of the Gorge.

The goal was to create signage that was both functional and immersive to help guide guests clearly and intuitively while reinforcing the relaxed, outdoor festival atmosphere. Through a cohesive visual language, the way finding system supported smooth navigation across the space and enhanced the overall guest experience at Watershed.

Tools Used: Adobe Illustrator CC

To further entice T-Mobile Members coming through their space at Watershed, our client wanted to hand out drink vouchers to claim a drink, only at Club Magenta. Even with some of the smallest assets you can still get creative! Therefore, I designed a drink voucher shaped like a cowboy hat to be printed in multiples, turning a functional touchpoint into a playful, memorable detail. The goal was to infuse personality and charm into even the smallest branded element, aligning with the festival’s country roots and, western-inspired atmosphere.

The design leaned into a lighthearted, approachable, and fun feel, while still remaining clear and easy to use during a fast-paced festival environment. Despite the small scale, careful attention was given to shape, typography, and visual balance to ensure the vouchers felt intentional and thoughtfully crafted. These cowboy hat–shaped vouchers added a moment of surprise and delight, reinforcing the overall Watershed experience through creativity at every touchpoint.

Tools Used: Adobe Illustrator CC

Free keepsakes are always a crowd pleaser. I assisted in the creative of a custom chain-stitched trucker hat giveaway to life, offering fans the opportunity to personalize their own hats with either their name or a phrase of their choice. The intent was to create a wearable takeaway that felt authentic to the country festival environment while allowing for individual expression.

Design considerations focused on ensuring legibility and visual impact at a small scale, accounting for stitch style, spacing, and letterform clarity so each custom phrase translated cleanly onto the hat. The result was an accessory that felt both handcrafted and intentional, blending western-inspired flair with modern customization. This was done with the help of mockups to test camp print styles, bold strokes to enhance legibility and playing around with appropriate placements on the hat.

The chain-stitched hats quickly became a fan-favorite, serving as both a functional keepsake and a statement piece that extended the Watershed experience beyond the festival grounds.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

For T-Mobile’s partnership with F1® The Movie, we activated a member experience at their Flagship store in Times Square, NY. I was tasked with creating custom BA uniforms for ambassadors to wear throughout the experience. Looking to stay within the theme of racing and Formula 1, the design of these really leaned into a more cinematic, high-energy “scene,” incorporating visual elements inspired by the world of Formula 1—speed, precision, reaching the finish line, and the film’s racing-driven narrative. cleaner overall aesthetic.

Here, you can see how I balanced functionality with film-inspired styling to create uniforms that supported on-site engagement while aligning with the cinematic tone of F1® The Movie. Who doesn’t like a cool racing theme jumpsuit?

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

As part of our client T-Mobile’s activation  for F1® The Movie at their flagship store, I designed a set of custom, F1®-themed pins intended to serve as both a branded touchpoint and a collectible takeaway for fans. I was responsible for developing the pin concepts and creating the final vector artwork, ensuring the designs translated clearly and effectively into physical production while maintaining the sleek, high-performance aesthetic inspired by Formula 1.

Once finalized, the artwork was handed off for production, with careful consideration given to scale, color, and durability. The finished pins were then distributed to T-Mobile Members and fans throughout the activation’s operating hours, offering an interactive and memorable way to extend the experience beyond the space itself!

Tools Used: Adobe Illustrator CC

Another component to the graphics in T-Mobile’s F1® The Movie activation at their Flagship store in Times Square, NY was signage. I was tasked with developing the overall look and feel for way finding signage throughout the store and surrounding touch points, ensuring a cohesive visual language that guided guests seamlessly through the experience. The design approach was simple, drawing inspiration from Formula 1’s bold, directional graphics and sense of movement, helping to create clear navigation while reinforcing the cinematic racing atmosphere.

In addition to the signage system, I assisted with logo decal placement for a mini activation featuring a reflex-based game. Thoughtful attention was given to scale, visibility, and placement to ensure branding felt integrated rather than intrusive, while still maintaining clarity and impact. Together, these elements supported an intuitive guest journey and enhanced engagement across the activation space.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

Velocity was a conference like event that T-Mobile activated an experiential space in, held in Los Angeles, California. This overall event brings together business leaders for an innovative mix of economic discussions and interactive brand experiences.

 For this activation, my role here was to help design a striking visual inspired by the theme of our space which was a recharging, and hydrating juice bar. I drew inspiration from the idea of different fruits blending together, symbolizing unity and collaboration to create something vibrant and fresh. The final artwork of this featured a mix of fruits and juices, and was later expanded across various touch points of our activation footprint, including walls, printed materials, and digital signage. It was well received by our client T-Mobile!

Take a look at how this design came to life across the space, and how our activation tied into the overall Velocity experience.

Tools Used: Adobe Illustrator CC

There comes a time where our client T-Mobile wanted a refresh in their signage promotions across the venues they partner with. AEG (Anschutz Entertainment Group) and Live Nation are some of these entertainment partners, and in 2025, they wanted a new look and feel for their promotional signage for their T-Mobile brand.

I was tasked with creating two similar looks of the same family for AEG entertainment venues and Live Nation Venues. Both entities have their own style of language in copy to be considered, and one pertains to more large venues, versus smaller clubs and theaters. As you’ll see one version has a core photo image that represents the lively atmosphere of an outdoor space such as a festival, while the other represents people dancing and have fun in a smaller enclosed setting (a club or theater space).

After several rounds, T-Mobile signed off and was pleased with this final look, as it felt clean and embodied their refreshed branding, and was able to get the message across, without too much on one page. These signs were then reformatted in scale and orientation (large and small) and used in both physical and digital spaces across nearly 100+ venues.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

Part of our activations for T-Mobile, we typically are asked to develop brand ambassador uniforms for those working during the event to wear, so that T-Mobile Members and fans coming through our space would be able to recognize who they can go to for assistance and questions.

 For Post Malone’s tour, I was tasked with conceptualized and designing custom BA uniforms for our BA’s to wear during our activation. Earlier iterations I had done of this embodied ore of a “scene” that contained elements that related to Post Malone’s brand voice and connecting to music. Ultimately, the client wanted a more simple look and feel for the image on the back of the BA uniforms, so the amount of elements there were reduced.

 Here you can see how I considered blending functionality with tour-driven style to enhance on-site engagement.

Tools Used: Adobe Illustrator CC

In 2025, Post Malone was going on his Big Ass Stadium Tour with Jelly Roll, to promote his F-1 Trillion album. During my team’s initial ideation for our client T-Mobile’s activation with Post Malone’s tour, we started to think of different creative territories for how we can activate a fun fan experience. At this time, I was asked to come up with some logo ideas for the 2 territories we decided on, to help shape the overall feel of it and act as a lead in for when my team members presented the ideas to client. 

With our two creative  territory names being “Go Big & Get It” and “Portal to Post” I went ahead and made a variety of logo designs to frame those ideas, while keeping in mind T-Mobile’s branding and future forward aesthetic. With the use of various effects, colors, styles, scale and blending modes, I had fun developing some cool ideas for logos that captured music and tech.

Take a look at some of the logos I came up for T-Mobile and Post!

Tools Used: Adobe Illustrator CC

Saturday Night Live, filmed weekly at the renowned Studio 8H in Rockefeller Center, has long been a cultural touchstone of New York City, effortlessly able to capture the city’s humor, grit, and creative energy. Part of this partnership T-Mobile had with SNL, was to activate around T-Mobile’s flagship store in Times Square NY.

For this task, I had designed a vector collection of NYC themed graphics that could be use as patches and stickers across our activation space, inspired by the show’s iconic roots. From subway typography and street signage, to bold city iconography, each piece is a nod to the energy of New York and the timeless spirit of live comedy.

Take a look at the designs and how they capture different facets of SNL’s identity; the charm of a Saturday night in the city.

Tools Used: Adobe Illustrator CC and Adobe Photoshop CC

As part of our T-Mobile activation for SNL50, we created an Airbrush Station where guests could customize their own bags with live airbrushed designs, demonstrating a nod to New York’s creative street culture and expressive individuality.

I was tasked with designing a range of airbrush stencil graphics for guests to choose from, blending playful SNL-inspired icons with classic NYC motifs. Each design was created to be bold, versatile, and easy to layer which allowed every bag to feel one-of-a-kind while maintaining a cohesive event aesthetic.

Take a look at the stencil collection and how the finished airbrushed pieces brought a vibrant, custom touch to the experience.

Tools Used: Adobe Illustrator CC

For this project, I assisted in developing mood boards and visual direction for spaces inspired by SNL’s behind-the-scenes world. Drawing from the show’s signature mix of New York grit and classic studio charm, we built out a look and feel that felt authentic yet elevated. I also assisted on-site, helping in the set up of these areas ensuring every detail reflected that unmistakable “back of house” energy.

Take a look at how these spaces came together, capturing the organized chaos and creative pulse that make SNL unlike anywhere else!

 Tools Used: Adobe Illustrator CC

Watershed is a 3 day music festival, held in the Gorge Amphitheater in Washington State, featuring a range of some of the biggest artists/musicians in country music. 

Here I assisted in some of the wrappings for guitars as part of decor we had for my team and I’s branded activation for T-Mobile. Simply keeping the guitars as white and black, with a horse and cowboy decal on the side, along with the T-Digit x Watershed lockup. 

Take a look at the overall activation my team and I designed, and some different POVs on where these guitars resided. 

Tools Used: Adobe Illustrator CC

One of the fun and creative ways T-Mobile connects its brand to the event or artist they’re sponsoring is by slightly altering their T-Digit icon to connect to the theme of the event. Now at the start of my team beginning creative on Sabrina Carpenter, there wasn’t a new concept of their T-Digit provided by T-Mobile for us to use. So, I took it upon myself to try and come up with a fun one for us to use and present it to the T-Mobile team to see if they’d be open to the thought of it. Turns out they were! By going with the lipstick stains on either side of their ’T’ we all agreed it truly correlated with Sabrina’s brand, and felt unique to our activation. T-Mobile felt this would be a great idea to move forward with on creative, and so we continued using it throughout designs. 

Here you can see where this T-Digit lived on various spots on our truck experience. Some of these spots include on the lower front and side panels of the truck. This was also used throughout all creative (signage, digital assets, giveaways, etc.)

See our activation also be featured on People!

https://people.com/sabrina-carpenter-arrests-margaret-qualley-los-angeles-show-jack-antonoff-8747887

Tools Used: Adobe Illustrator CC

As part of our Sabrina Carpenter Sweet Spot Truck for T-Mobile’s partnership with the renowned artist, an exclusive giveaway I was assigned in designing were posters. Sabrina Carpenter has a very unique brand that resembles a vintage-like feminine aesthetic, so I wanted to keep that consistent within the overall design. Incorporated here were also some of her iconic song lyrics, her tour IP, branded candy hearts that my team had developed for our usage, and other elements. Since our Sweet Spot truck activation revolved around sweet treats as well as promoting Sabrina’s Short and Sweet Tour, this was something I really wanted to keep in mind and have fun with throughout the posters.

Each city also had their own unique name to the posters too, so that fans from these different cities were able to have that direct correlation. Fans within New York City received a poster with New York on it, fans in Los Angeles got one with Los Angeles, so on and so forth.

Now towards the end of our rounds, it turned out that Sabrina’s team wanted us to have her AdMat as the primary visual, so below you can see the final selected design, along with some of my previous iterations. 

We were even featured in Elite Daily! See below: 

https://www.elitedaily.com/lifestyle/sabrina-carpenter-short-n-sweet-pop-up-merch-truck-guide  

Tools Used: Adobe Illustrator CC, Adobe InDesign CC and Adobe Photoshop CC 

To ensure that the message got around in various markets that our Sweet Spot Truck activation was making its way around, I assisted in developing digital billboards to be displayed to get the word out. These locations included train station platforms, bus stops, terminals, etc. Basically anywhere where a lot of foot traffic was known to be present, as that would ensure more people would see our messaging, and to come check out our T-Mobile x Sabrina Carpenter experience. 

Key elements included date, time and location for fans to know where to view the truck in their respective city, as well as imagery of our sweet truck, and Sabrina Carpenter. These helped to drive awareness, and within major cities such as Seattle, Los Angeles, and Chicago, just to name a few. Here you can see some of the OOH pieces I created for Seattle, and where they resided. 

Tools Used: Adobe Illustrator CC

During the ACL two part weekend, T-Mobile had given out these vouchers for Magenta Status customers to use to get further access to great perks and exclusive experiences. For example, some of these vouchers included side stage access to the T-Mobile Stage on selective days, attendance to an Austin City Limits After-Show to see other artists, ability to skip the line, free drinks, and winning exclusive merchandise. Many of these vouchers offered those who owned them to bring along a guest as well.

These were an awesome way to further amplify the experience for fans coming through Club Magenta and making their ACL experience even more memorable. When it came to the creative, I mad sure to keep our branding consistent with how our activation space looked to make sure that physical printed items matched. With the vibrant colors of T-Mobile and ACL, with the black and white elements that capture part of our theme in Club Magenta, these were a cool physical piece.

Tools Used: Adobe Illustrator CC and Adobe InDesign CC

Who says signage can’t be fun? Since much of ACL’s branding contained lots of cool elements such as realistic duotone imagery and vibrant color duotone shapes, that was something I wanted to make sure was incorporated into the signage around our activation for T-Mobile.

The Magenta colors with an accent of ACL’s yellow and light pink really made a warm and inviting image that attracted fans into the space. Tying in the symmetrical use of imagery as well, helped to keep the copy on the signage grounded and as center focus.

Tools Used: Adobe Illustrator CC and Adobe InDesign CC

Throughout the festival weekend, one way to get the fans to know who would be on the T-Mobile Stage, each day as they passed through T-Mobile’s Club Magenta, were these Artist Posters I was tasked in designing. These would be switched out between each Friday-Sunday, during Weekends 1 and 2. They were a great way to not only be used as an artistic display, but also bring attention to special artists that were going to make their appearance on stage. You can see these the T-Mobile x ACL branding within these as well.

Secondly, there were also Talent Posters used during Q&A moments for Fletcher, Teddy Swims, and Kehlani. These were brought out for when each artist came through for their time to take the Q&A stage, and allowing fans to get excited for who was coming through Club magenta next.

Take a look at some of the placement of these posters throughout the space, and just how crowded it got during Q&A time!

Tools Used: Adobe Illustrator CC and Adobe InDesign CC

Giveaways are a popular fan favorite, and something that comes as a lovely surprise at a T-Mobile Club Magenta activation. At Lollapalooza, that premium item giveaway was a customizable bucket hat. These were given out at their chain-stitching station, exclusively for T-Mobile magenta status customers.

They were able to line up and get a name, phrase, or icon stitched onto their hat to make them unique to each individual. I included on the hat itself a cool Lollapalooza design on one side which contained instruments and Lolla festival fun/energy, and a festival style T-Digit on the opposite side which was provided by T-Mobile. These quickly became a favorite of folks, especially during the hot summer festival day. Check out the crowd of folks surrounding and in Club Magenta!

Tools Used: Adobe Illustrator CC

Part of an exclusive moment at T-Mobile’s Club Magenta at Lollapalooza, were surprise guests from musicians and artists. In order to make sure that fans coming through the space knew that, I was tasked with creating some signage to promote the talent coming through, and at what time. 

Throughout the weekend in Chicago, these signs would be switched out and placed in high traffic areas around Club Magenta. This helped to ensure that the word got out, and that the foot traffic would ultimately increase during each time. 

Take a look to see how the overall space looked that talent would come through to. 

Tools Used: Adobe Illustrator CC and Adobe InDesign CC 

T-Mobile made sure that as the festival day went on, that folks had a way to keep their cellphones fully charged with these charging stations and battery packs. Making sure these stood out for people to notice, I used not only Lollapalooza IP throughout the art (colors and icons), but also several design elements from my team’s overall creative look. This made it very easy to associate these stations with T-Mobile’s Club Magenta.

Here you can see flat artwork previews, and how the entire stations and battery looked like. The fun and energy of Lollapalooza creatively overtakes these stations all around.

Tools Used: Adobe Illustrator CC

In 2024 T-Mobile had partnered with acclaimed rapper and actor, Common for a short sprint for his “The Auditorium Tour” with Pete Rock. During this tour assignment, I was tasked with creating a compact, and adaptable logo intended for use across a wide range of digital assets to promote some of the ways we were activating digitally for Common’s Tour. I wanted the logo to be simple, but also to reflect Common’s roots in hip-hop culture and conscious lyricism, blending a modern urban sensibility with a timeless feel. From the start, the goal was to develop a logo that could live naturally within fast-moving digital spaces while still feeling intentional and grounded.

Early concept explorations leaned into bolder, more expressive directions which were drawing inspiration from street typography, album-like iconography, and the visual language of urban music culture. However, through refinement, the direction was ultimately narrowed to a more minimal, stripped-back design that maintained edge and authenticity without overpowering the surrounding content. We also decided to go with the name: BEYOND THE BEAT FEAT COMMON (feat being short for featuring).

Seeing the final logo used across multiple social platforms, in-venue digital signage, and landing pages throughout the tour highlighted its easy use and cultural relevance. The simplified mark became a consistent visual signature across said digital touch points, including some graphics I was asked to create in addition, helping unify the tour’s online presence while reinforcing a modern, urban identity rooted in Common’s legacy.

Tools Used: Adobe Illustrator CC

Often times on the entertainment side of working under the T-Mobile account, there are requests for creative that come through AEG and Live Nation to promote T-Mobile perks and messaging in their respective music halls/venues. Here I was tasked with creating posters that would live alongside other promotional music posters in venues, to promote T-Mobile’s Magenta Status VIP perks, and how fans can access exclusive tickets and other benefits. 

I decided to try and find a way to make these music posters feel unique to not only T-Mobile’s branding, but also the city locations that these posters live in. Thus, I went forward with developing primarily black and magenta based colored posters, with each of these them presenting an instrument that is commonly played at their respective venues, along with an “easter egg” that relates to a notable theme or icon of each city. For example, the chords on the guitar strings on the Brooklyn Steel posters actually resemble subway lines that run through that part of Brooklyn that the venue resides in. Similarly, the subway lines for the Music Hall of Williamsburg are on the guitar neck , or the cracked Liberty Bell in Philadelphia, as part of the saxophone. Each has a connection to music and the cities. 

Tools Used: Adobe Illustrator CC

Often times there come events where I’m asked to help ideate digital invites for VIP guests or members of these events. Here are some digital invites I have done so far at CAA, for events such as The Sports Illustrated Swimsuit Issue’s 60th Anniversary event, and for Lainey Wilson Country’s Cool Again Tour Activation with T-Mobile.

Really focusing on the structure of type and formatting of additional elements was important for me to consider here, especially being legible on a mobile device.

Tools Used: Adobe Photoshop CC