Saturday Night Live, filmed weekly at the renowned Studio 8H in Rockefeller Center, has long been a cultural touchstone of New York City, effortlessly able to capture the city’s humor, grit, and creative energy. Part of this partnership T-Mobile had with SNL, was to activate around T-Mobile’s flagship store in Times Square NY.
For this task, I had designed a vector collection of NYC themed graphics that could be use as patches and stickers across our activation space, inspired by the show’s iconic roots. From subway typography and street signage, to bold city iconography, each piece is a nod to the energy of New York and the timeless spirit of live comedy.
Take a look at the designs and how they capture different facets of SNL’s identity; the charm of a Saturday night in the city.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC