For T-Mobile’s activation at the 2025 PGA Championship, I helped with the design execution for the charging station wraps and branded battery packs featured in Club Magenta, as well as on the PGA course grounds. These touch points were designed to seamlessly integrate into the space, providing guests with a practical amenity while maintaining a strong, elevated brand presence. The charging stations consisted of both small, medium, and large ChargeFuze units, where they were placed accordingly for T-Mobile’s Club Magenta and T-Mobile For Business, which correlates more to their hospitality experience.
The visual direction leaned into a more refined, textural approach inspired by the sport itself. To bring dimension to otherwise flat surfaces, I chose a subtle gold golf ball inspired texture that added depth and sophistication without overpowering the design. This detail helped the charging assets feel intentional and premium, aligning with the prestige of the championship and the tone of the environment.
With a focus on balance between form and function, the final designs prioritized clean layouts, clear usability, and a polished aesthetic suited for a high-traffic hospitality setting. The charging stations enhanced the overall guest experience while reinforcing T-Mobile’s thoughtful integration into the 2025 PGA Championship.
Tools Used: Adobe Illustrator CC