Signage tends to play a key role at each event T-Mobile activates in. For the 2025 PGA Championship, I assisted in the design creation of tabletop vinyls, stanchions, and small-format tabletop signage used throughout Club Magenta. These elements played a key role in guiding guests through the space while subtly reinforcing T-Mobile’s presence in a way that aligned with PGA outdoor signage standards.
The design approach prioritized simplicity and clarity, utilizing a clean white base and restrained typography to ensure the signage felt polished, unobtrusive, and easy to read in an outdoor environment. By adhering to PGA guidelines (specifically no distracting visuals and/or colors used outside of the activation), the visuals integrated seamlessly into the championship setting while still maintaining a consistent T-Mobile look and feel.
With a focus on legibility, hierarchy, and consistency across touch points, the tabletop and stanchion signage supported smooth navigation and an elevated guest experience. These understated yet intentional design moments helped create a cohesive environment within Club Magenta, balancing functionality with a refined, championship-level aesthetic. Take a look here at some of the signage, and how T-Mobile members coming though the space got to scan and learn more about their benefits!
Tools Used: Adobe Illustrator CC