T-Mobile was in full swing to have a solid presence at the 2025 PGA Championship. I was responsible for designing large talent posters featuring T-Mobile sponsored golf athletes, created specifically for display within Club Magenta. These graphics served as prominent visual anchors within the space, celebrating the athletes while reinforcing T-Mobile’s partnership with PGA and its commitment to the sport.
The design approach considered a premium, elevated aesthetic, with nuances of T-Mobile’s brand presence, but most importantly highlighting each athlete with their approved imagery and incorporating their most notable achievements. I wanted to make sure the composition and typography felt clean and intentional to ensure the posters made a strong impact within the space, while remaining cohesive with the overall Club Magenta look and feel.
The goal was to create a visually striking yet refined showcase that honored the athletes, highlighting their accolades and enhanced the guest experience inside Club Magenta. Through thoughtful design and graphical component placement, the talent posters helped bring the partnership to life and added to the celebratory golf atmosphere of T-Mobile’s activation at the 2025 PGA Championship.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC