Who says signage can’t be fun? Since much of ACL’s branding contained lots of cool elements such as realistic duotone imagery and vibrant color duotone shapes, that was something I wanted to make sure was incorporated into the signage around our activation for T-Mobile.
The Magenta colors with an accent of ACL’s yellow and light pink really made a warm and inviting image that attracted fans into the space. Tying in the symmetrical use of imagery as well, helped to keep the copy on the signage grounded and as center focus.
Tools Used: Adobe Illustrator CC and Adobe InDesign CC