Another component to the graphics in T-Mobile’s F1® The Movie activation at their Flagship store in Times Square, NY was signage. I was tasked with developing the overall look and feel for way finding signage throughout the store and surrounding touch points, ensuring a cohesive visual language that guided guests seamlessly through the experience. The design approach was simple, drawing inspiration from Formula 1’s bold, directional graphics and sense of movement, helping to create clear navigation while reinforcing the cinematic racing atmosphere.
In addition to the signage system, I assisted with logo decal placement for a mini activation featuring a reflex-based game. Thoughtful attention was given to scale, visibility, and placement to ensure branding felt integrated rather than intrusive, while still maintaining clarity and impact. Together, these elements supported an intuitive guest journey and enhanced engagement across the activation space.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC