For T-Mobile’s partnership with F1® The Movie, we activated a member experience at their Flagship store in Times Square, NY. I was tasked with creating custom BA uniforms for ambassadors to wear throughout the experience. Looking to stay within the theme of racing and Formula 1, the design of these really leaned into a more cinematic, high-energy “scene,” incorporating visual elements inspired by the world of Formula 1—speed, precision, reaching the finish line, and the film’s racing-driven narrative. cleaner overall aesthetic.
Here, you can see how I balanced functionality with film-inspired styling to create uniforms that supported on-site engagement while aligning with the cinematic tone of F1® The Movie. Who doesn’t like a cool racing theme jumpsuit?
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC