As part of our client T-Mobile’s activation for F1® The Movie at their flagship store, I designed a set of custom, F1®-themed pins intended to serve as both a branded touchpoint and a collectible takeaway for fans. I was responsible for developing the pin concepts and creating the final vector artwork, ensuring the designs translated clearly and effectively into physical production while maintaining the sleek, high-performance aesthetic inspired by Formula 1.
Once finalized, the artwork was handed off for production, with careful consideration given to scale, color, and durability. The finished pins were then distributed to T-Mobile Members and fans throughout the activation’s operating hours, offering an interactive and memorable way to extend the experience beyond the space itself!
Tools Used: Adobe Illustrator CC