For T-Mobile’s partnership with the Las Vegas Grand Prix, I assisted in the copy and design of the look and feel of these charging stations positioned across the race grounds and within Club Magenta. These stations functioned as both an essential amenity and a branded moment, giving guests a place to recharge their devices while staying connected to the high-energy atmosphere of the race.
My focus was on ensuring the physical wraps and digital screen designs felt cohesive, elevated, and aligned with the F1® energy, premium racing aesthetic of the event. The charging stations included both small, medium, and large ChargeFuze units, with assets such as carbon fiber textures and imagery provided by T-Mobile’s internal design team.
The design approach balanced clarity and usability with a bold, on-brand visual language, while also keeping screens intuitive and easy to navigate in a dynamic, high-traffic environment while still delivering personality and impact. Through thoughtful consideration of layout, messaging, and placement, the charging stations became more than a utility, reinforcing T-Mobile’s presence and helping fans stay powered throughout the race weekend.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC