Autograph cards tend to make a great keepsake for fans. For the Las Vegas Grand Prix, I was tasked to design custom autograph cards for a McLaren F1® driver, Land Norris, who is also sponsored by T-Mobile. The goal was to meet at a balance between collectibility and brand presence to ensure the cards felt special to fans while clearly aligning with both the driver’s identity and T-Mobile’s visual language for their branding around the weekend.
The design focused on a clean layout, with bold hierarchy, and thoughtful use of branding, allowing the driver’s signature to take center stage without competing with key visual elements. Attention to proportion, typography, and finishes helped elevate the cards from a simple handout to a keepsake, reinforcing the partnership and creating a memorable touchpoint for fans. This made for a premium fan-facing takeaway during the Las Vegas Grand Prix weekend.
Tools Used: Adobe Illustrator CC