Part of our activations for T-Mobile, we typically are asked to develop brand ambassador uniforms for those working during the event to wear, so that T-Mobile Members and fans coming through our space would be able to recognize who they can go to for assistance and questions.
For Post Malone’s tour, I was tasked with conceptualized and designing custom BA uniforms for our BA’s to wear during our activation. Earlier iterations I had done of this embodied ore of a “scene” that contained elements that related to Post Malone’s brand voice and connecting to music. Ultimately, the client wanted a more simple look and feel for the image on the back of the BA uniforms, so the amount of elements there were reduced.
Here you can see how I considered blending functionality with tour-driven style to enhance on-site engagement.
Tools Used: Adobe Illustrator CC