Velocity was a conference like event that T-Mobile activated an experiential space in, held in Los Angeles, California. This overall event brings together business leaders for an innovative mix of economic discussions and interactive brand experiences.
For this activation, my role here was to help design a striking visual inspired by the theme of our space which was a recharging, and hydrating juice bar. I drew inspiration from the idea of different fruits blending together, symbolizing unity and collaboration to create something vibrant and fresh. The final artwork of this featured a mix of fruits and juices, and was later expanded across various touch points of our activation footprint, including walls, printed materials, and digital signage. It was well received by our client T-Mobile!
Take a look at how this design came to life across the space, and how our activation tied into the overall Velocity experience.
Tools Used: Adobe Illustrator CC