I assisted in shaping the look and feel of brand ambassador uniforms worn throughout the activation. With both visibility and wearability in mind, I contributed through ideation around styling (type of clothing pieces), color, and graphic placement to ensure the uniforms stood out in a busy festival environment while still feeling authentic to Watershed’s country-forward identity.
I considered where the client prefers to have their T-Badge logo (typically on the shirt pocket), scale, and overall balance so the uniform felt intentional, cohesive, and instantly recognizable. The final designs blended function with personality, and integration of Watershed’s fun IP graphical elements, empowering ambassadors to feel confident and on-brand while serving as approachable, moving extensions of the Watershed experience.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC