To further entice T-Mobile Members coming through their space at Watershed, our client wanted to hand out drink vouchers to claim a drink, only at Club Magenta. Even with some of the smallest assets you can still get creative! Therefore, I designed a drink voucher shaped like a cowboy hat to be printed in multiples, turning a functional touchpoint into a playful, memorable detail. The goal was to infuse personality and charm into even the smallest branded element, aligning with the festival’s country roots and, western-inspired atmosphere.
The design leaned into a lighthearted, approachable, and fun feel, while still remaining clear and easy to use during a fast-paced festival environment. Despite the small scale, careful attention was given to shape, typography, and visual balance to ensure the vouchers felt intentional and thoughtfully crafted. These cowboy hat–shaped vouchers added a moment of surprise and delight, reinforcing the overall Watershed experience through creativity at every touchpoint.
Tools Used: Adobe Illustrator CC