Sometimes simple can go a long way, or in this case make a big splash! I supported in the visual creative development of a redneck-themed waterpark activation for T-Mobile’s partnership with Watershed in 2025. This activation has been a fan favorite in the past, and it was a space where festival goers got the chance to take a break from the heat and have some waterslide fun. I focused on icon placement decisions and the creation of a simple name lockup, called the T-Mobile Redneck Waterpark, for the overall arch. The objective was to establish a visual presence that felt fun, approachable, and aligned with the festival’s country-forward atmosphere.
I had made mockups to use in order to test placements in context, allowing for thoughtful adjustments that balanced personality with functionality. The resulting system provided a cohesive branding framework that supported the activation without overwhelming it, helping the waterpark feel intentionally designed and seamlessly integrated into the overall Watershed experience.
Tools Used: Adobe Illustrator CC and Adobe Photoshop CC